As a hotel owner, imagine the transformative power of featuring your hotel in a blockbuster movie or hit TV series. The spectacular Juvet Landscape Hotel in Norway, showcased in HBO's "Succession," serves as a compelling example of how cinematic exposure can skyrocket a property's visibility and desirability. Let's delve into how hotel marketing, specifically through collaboration with a hotel digital marketing agency, can open the doors to film and TV productions, propelling your hotel to new heights.
The Impact of Cinematic Exposure on Hotel Marketing
When the Juvet Landscape Hotel appeared in "Succession," its daily website hits soared from 400-500 to an astonishing 18,500, nearly crashing the site. This surge in interest underscores the immense potential of featuring a hotel in TV and cinema. Hotel marketing strategies must evolve to include such opportunities, leveraging the power of visual storytelling to attract global attention and high-value guests.
Attracting Film and TV Productions
To position your hotel as an attractive filming location, it's essential to highlight its unique features and stunning surroundings. A hotel digital marketing agency can help craft compelling narratives and high-quality visuals that showcase your property's best aspects. From modernist architecture to breathtaking natural landscapes, emphasizing what makes your hotel stand out will catch the eye of location scouts and producers.
Benefits of Featuring Your Hotel in Movies
Increased Visibility and Traffic: Just like the Juvet Landscape Hotel, your hotel can experience a significant boost in online traffic and bookings. The association with popular media content draws in fans and curious travelers eager to experience the glamorous settings of their favorite shows and movies.
Enhanced Brand Image: Being featured on high-profile productions elevates your hotel's prestige and appeal. It aligns your brand with luxury and exclusivity, attracting a discerning clientele willing to pay a premium for a unique experience.
Organic Social Media Buzz: Film and TV appearances generate organic buzz across social media platforms. Viewers and influencers share their experiences, creating user-generated content that further amplifies your hotel's reach and credibility.
Examples of Successful Cinematic Hotels
Kilsti Compact Lodge: Near the filming location of "Succession," this lodge offers stunning fjord views and modern amenities. Its picturesque setting makes it an ideal candidate for film productions seeking dramatic natural backdrops.
The Bolder Sky Lodges: Located near Stavanger, these lodges offer unspoiled fjord views and minimal environmental impact. Their proximity to iconic filming locations like Pulpit Rock, featured on "Mission Impossible," adds to their allure.
Manshausen: North of the Arctic Circle, these coastal cabins provide unique sea views and seasonal local cuisine, making them perfect for films requiring exotic and remote settings.
WonderINN: With its mirrored cabins and close proximity to Oslo, this location combines accessibility with stunning, reflective architecture, ideal for contemporary films and TV series.
Partnering with a Hotel Digital Marketing Agency
To effectively market your hotel as a prime filming location, partnering with a hotel digital marketing agency is crucial. These experts can optimize your online presence, ensuring that your hotel's unique attributes are highlighted and easily discoverable by film and TV producers. Key strategies include:
SEO Optimization: Using targeted keywords like "hotel marketing," "hotel digital marketing agency," "movies in hotels," and "feature hotel on TV and cinema" to improve search engine rankings and attract industry attention.
Content Marketing: Creating engaging blog posts, videos, and social media content that showcases your hotel's potential as a filming location.
Industry Networking: Building relationships with film studios, location scouts, and production companies to position your hotel as a go-to location for future projects.
Conclusion
The success of the Juvet Landscape Hotel in "Succession" highlights the transformative power of featuring a hotel in movies and TV shows. By embracing this innovative approach to hotel marketing and partnering with a hotel digital marketing agency, you can significantly boost your hotel's visibility, prestige, and revenue. Unlock your hotel's potential by reaching out to studio films and becoming the next iconic cinematic destination.